As part of Breast Cancer Awareness Month, this October, the East Grinstead Ladies 1s came together to raise awareness and fundraise for Breast Cancer Now. Inspired by the charity's initiative to #wearitpink on Friday 23rd October, the squad launched its own original campaign: #PlayinPink. Click for more...
Every game in October, all members of the team wore something pink on the pitch. We saw bright pink headbands, stick tape, neon shoelaces, pink shoes, wrist bands, hair-scrunchies, pink sticks, bibs and even bespoke baby-pink East Grinstead branded jumpers.
With Instagram providing the outreach, the invitation to #PlayinPink travelled fast across the hockey community. Clubs throughout the country proudly joined the initiative including Clifton Robinsons HC, Cambridge City HC, Loughborough HC, Sutton Coldfield HC, City of Peterborough HC, Woking HC, Brombeck HC, as well as our wonderful and dedicated East Grinstead Ladies 2s, 3s and 4s teams.
The initiative was also generously supported by Young Ones Hockey, who donated 10% of their profits from the GLB Collection in October and helped spread awareness.
It's estimated that over one million people have missed cancer screenings due to COVID-19. The Instagram education campaign was created alongside #PlayinPink to encourage everyone to check themselves and learn the potential signs of breast cancer.
Time and again this October, the hockey family demonstrated its compassion, showcased at both the EG-Surbiton and EG-Hampstead & Westminster matches where all members of both sides donned pink items to raise awareness and display their united support to fight breast cancer.
In both these top-of-the-league clashes, it was humbling to witness the uptake of the campaign. The generosity of the players and clubs in their efforts and donations simply epitomises the spirit of hockey and of sport.
Our #PlayinPink October came to a close with a showstopper home match broadcasted live on YouTube where EG secured victory over Birmingham, extending their lead at the top of the table.
With extraordinary support, our target of reaching £1000 was met in the fourth week and we went on to raise £1470 for Breast Cancer Now.
The money raised goes directly to funding vital world-class research and life-changing care work for patients and survivors of breast cancer. Right now, the fight doesn't stop but one day the war on cancer will be won.
Thank you for all the support, the campaign will certainly be back next year!